Overview

As Editor of the Scott Williams Unmissables, I relaunched the brand’s printed regional travel guides for 2018. The project involved creating 25 guides in 4 months, involving designing, editing and writing. The guides are currently in production.

THE PROJECT

For this product relaunch, I devised a new standardised information architecture to unify the guide books, as well as new content design to epitomise the Scott Williams brand identity. I then edited and prepared each individual guide for printing: content updating, fact checking, preparing infographics, formatting and sub-editing.

The travel guides spanned mainland regions and islands in Greece, Italy, France, Morocco, Croatia and Turkey.

Scott Williams is a luxury travel and holiday villa booking company specialising in high quality concierge style service. Awarded Conde Nast Traveller’s Top 10 Villa Rental Companies 2017.

Client

Scott Williams

PORTFOLIO

Unmissables Travel Guides

Scott Williams read more

Editing for SEO & Digital Audiences

i-escape read more

First 24 Hours In… Ubud, Bali

First 24 Hours In… Ubud, Bali

Wanderlust Travel Magazine

Wanderlust Travel Magazine read more

Digital Gift Voucher Purchase Process

i-escape read more

The Craftsman’s Cottage Review

i-escape read more

1847 Restaurant Review

Foozie read more

Menorca Travel Guide

i-escape read more

Six charming hotels and pubs that welcome dogs

101 Holidays read more

Slow Gili Air

Slow Gili Air

i-escape

i-escape read more

User Analysis, Personas & Brand Identity

i-escape read more

Augmented Reality Experience (ARE) Proposal

Bristol UWE read more

If you would like to talk about a freelance project or creative ideas, that would be just lovely.

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