Overview

This project involved systematically optimising existing written content for SEO and the 21st century digital audience, as well as a new responsive website design.

THE PROJECT

Branded travel guides and boutique hotel and restaurant reviews required a new, stardardised structure to optimise the written content for SEO, digital audiences and a responsive website design. New house style guidelines were devised and content was heavily edited: word counts were cut, key words were optimised, and sentence and paragraph structures were re-assessed. This was an ongoing project as part of my Assistant Editor role. The reviews and guides related to boutique hotels and destinations worldwide.

i-escape is an award winning online boutique hotel booking service with a hand picked worldwide portfolio and dedicated kids collection.

Client

i-escape

PORTFOLIO

Unmissables Travel Guides

Scott Williams read more

Editing for SEO & Digital Audiences

i-escape read more

First 24 Hours In… Ubud, Bali

First 24 Hours In… Ubud, Bali

Wanderlust Travel Magazine

Wanderlust Travel Magazine read more

Digital Gift Voucher Purchase Process

i-escape read more

The Craftsman’s Cottage Review

i-escape read more

1847 Restaurant Review

Foozie read more

Menorca Travel Guide

i-escape read more

Six charming hotels and pubs that welcome dogs

101 Holidays read more

Slow Gili Air

Slow Gili Air

i-escape

i-escape read more

User Analysis, Personas & Brand Identity

i-escape read more

Augmented Reality Experience (ARE) Proposal

Bristol UWE read more

If you would like to talk about a freelance project or creative ideas, that would be just lovely.

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