Unmissables Travel Guides

Unmissables Travel Guides

Overview As Editor of the Scott Williams Unmissables, I relaunched the brand’s printed regional travel guides for 2018. The project involved creating 25 guides in 4 months, involving designing, editing and writing. The guides are currently in production. THE PROJECT...
Editing for SEO & Digital Audiences

Editing for SEO & Digital Audiences

Overview This project involved systematically optimising existing written content for SEO and the 21st century digital audience, as well as a new responsive website design. THE PROJECT Branded travel guides and boutique hotel and restaurant reviews required a new,...
User Analysis, Personas & Brand Identity

User Analysis, Personas & Brand Identity

Project Overview This was a company analysis and brand identity project designed to establish target demographics and annual user trends, as well as create company personas for staff reference. The project was used to develop an annual content marketing strategy and...