Unmissables Travel Guides

Unmissables Travel Guides

Overview As Editor of the Scott Williams Unmissables, I relaunched the brand’s printed regional travel guides for 2018. The project involved creating 25 guides in 4 months, involving designing, editing and writing. The guides are currently in production. THE PROJECT...
Editing for SEO & Digital Audiences

Editing for SEO & Digital Audiences

Overview This project involved systematically optimising existing written content for SEO and the 21st century digital audience, as well as a new responsive website design. THE PROJECT Branded travel guides and boutique hotel and restaurant reviews required a new,...
First 24 Hours In… Ubud, Bali

First 24 Hours In… Ubud, Bali

Ubud is a vibrant blend of ‘East meets West’ – but despite its blissed-out reputation, you can still find the old Bali among its temples and terraces, says Melissa Burfitt Before you arrive Set deep in the lush Gianyar foothills, amid tumbling ravines and rippling...
Digital Gift Voucher Purchase Process

Digital Gift Voucher Purchase Process

Project Overview This gift voucher purchase process was designed to facilitate a new service provided by a boutique hotel booking website. It needed to be appealing, efficient and suitable for use by clients ranging from beginner to pro computer users. RESEARCH &...
The Craftsman’s Cottage Review

The Craftsman’s Cottage Review

Luxurious self-catering cottage and annex in a peaceful rural location, showcasing impeccable design and craftsmanship (sleeps 2-8) William Morris famously said: “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” In an age of...